25 Digital Marketing tools every marketer needs to know (2023)

Digital Marketing is a booming field with opportunities for companies who wish to gain more customers using the internet.

But it differs from other more traditional methods of marketing not only in the way it reaches out to clients.

Digital Marketing tools used to promote a business online are a major part of what makes this strategy so scalable, even for small companies.

But what can Digital Marketing tools help you with and which ones are the best to try in your marketing department? We’ve made a list with every resource your business needs to jumpstart its marketing strategy.

Categorize YourDigital Marketing ToolsAccording To Your Strategy

Investing in digital marketing is more important than ever before, and you should learn how to optimize your strategy to protect your company from inflation.

Here are a few ways that creating a digital marketing strategy can help:

1. Having a Strategy Gives You Direction

Digital marketing strategies are often lacking in strategic goals for companies without them.

The result is that it is difficult to allocate adequate resources to individual marketing activities and even more challenging to determine whether you are hitting your marketing targets through analytics.

2. You’ll Understand Your Market Share

No matter what your background is, you can succeed in digital marketing. Your digital services may not be as popular as you think if you don’t have a clear strategy.

Furthermore, you may not fully comprehend the dynamics of the online marketplace, including customer behavior, competitors, and customer profiles.

3. Your Value Proposition Will Be More Effective

There is a lot of competition in the online marketplace.

Differentiating yourself from the crowd is essential for success. It is only through a well-planned digital marketing strategy that you can achieve this.

4. Your Customers Will Be Better Understood

It takes more than analytics to understand your digital customers. To identify and address your weak points, you should use other forms of website feedback tools.

5. Save Time and Resources by Avoiding Duplication

It’s not uncommon for different parts of a marketing department to purchase differentdigital marketing toolsor utilize different agencies for similar marketing tasks.

With an effective digital marketing strategy, you can avoid such costly duplication.

Digital marketers depend on a variety of tools to accomplish their tasks in digital marketing, like social media and analytics.

Providing marketers with the ability to launch and test campaigns quickly and efficiently,digital marketing toolsenable marketers to create, test and measure their campaigns’ performance.

Email marketing tools

Email marketing is a huge deal for Digital Marketers. After all, the strategy is among the ones that bring the best benefits for businesses.

According to Adobe, only among millennials, at least 6.4 hours a day are spent going through emails, but if you combine that with the use of this media by other generations it makes it a lot easier to understand why it is such a great Digital Marketing tool.

Among the many benefits of using email marketing in business are:

• Sending targeted and personalized content to your clients.
• Gaining brand recognition for your business.
• Building credibility with your audience.
• Optimizing time and budgeting in marketing campaigns.

Below you will find the best tools to build engagement using email marketing. Check it out!

1. Mailchimp

Mailchimp is one of the top-rated email marketing software available in the Digital Marketing tools ecosystem.

The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.

This resource not only automates sending emails to your customers at the most appropriate time but also shows detailed analytics that will be useful in improving your business’ Digital Marketing initiatives in the future.

Marketers can build complete emails with images, gifs, personalized fonts and develop A/B testing for their campaigns using only one tool when they chose Mailchimp.

2. Benchmark Email

Benchmark Email is one of Mailchimp’s main competitors and a great Digital Marketing tool to add to your strategy.

It offers similar mail-building tools that can be used on other platforms like content blocks and ready-to-roll layouts, but it leverages a company’s data to help your campaigns perform even better.

Benchmark comes full of automation tools based on triggers that will help you get more out of the sales funnel.

Among some of the automation tools you can find in this platform the coolest one is the abandoned cart automation, used to help e-commerces close more sales.

Talking about sales, do you know how your page speed can affect your sales performance? Check out this free infographic and see why you need to improve your page speed.

Overall, Benchmark Email also offers data to better understand how customers react to your company’s emails and both free and paid versions to better match your Digital Marketing needs.

3. Flodesk

Flodesk is an email marketing platform that helps small businesses and creative entrepreneurs design emails that look great.

With the help of an intuitive drag-and-drop email builder, you can work with a series of templates to quickly customize emails and forms.

Flodesk also offers workflows that allow you to automate lead magnet delivery, successfully growing your list.

And with the possibility to create custom graphics and design collages in a simple way, there’s no need to use a third-party software, like Canva or Illustrator.

All of this translates into higher engagement, conversion, and a better experience overall for your readers.

4. Emma

Emma, short for Email Marketing, is a platform that will help you not only reach customers but provide better customer service to them.

It features a collection of tools that can help companies create and test email marketing campaigns, but it really excels at helping marketers understand better the behavior of their customers.

Not only does it offer A/B Content Testing, but it also features tools such as Dynamic Content blocks that can be used to deliver different messages to each of your customers, according to how they are segmented.

These blocks make it easier to create multiple designs in a short amount of time and are great to help jumpstart big campaigns.

As an added benefit, Emma has its own app: Metric. Using it on your phone will make it easier to see how your campaigns are performing no matter where you are.

5. Marketo

Marketois a complete Digital Marketing tool that promises to help clients “from acquisition to advocacy”.

With Marketo, you can create complete strategies for youremail marketing efforts, lead management, and customer base marketing.

Marketo’s platform is built for engagement and comes packed with features such as:

• Channel integration.
• Resources to build betterbuyers journeys.
• Email marketing tools are personalized at scale to help your company learn as it builds email marketing campaigns.

Social media tools

Social media is one of the breeding grounds for innovation in Digital Marketing and having the right tools to manage it can make a big difference.

Though some platforms, like Facebook, already have functions directed to marketers — like scheduling posts — they can only offer so much.

With the following tools, you will be able to create remarketing campaigns or even synchronize your company’s message across all social media. Take a look!

6. Nanigans

(Video) 30 FREE Digital Marketing Tools every Digital Marketer should know

Nanigans is a platform and multichannel advertising tool that focuses on Facebook marketing done right.

That is why it used the Facebook Exchange (FBX) to offer the customers retargeting tools that will help them sell more.

The main focus of this platform is remarketing on Facebook, but it also offers tools focused on Twitter and Instagram that will help you gather better and more precise data about user behavior on those platforms.

7. Buffer

Need to set up your Social Media posts beforehand to guarantee the best performance?

Buffer is a great tool for that. It helps you publish with ease and craft campaigns from the ground up with its own embedded image editor.

Planning, collaborating, and developing content is simple with Buffer, and you can draft your posts for later in all the big Social Media networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

8. Sendible

Sendible is one of the leading social media software because it offers both publishing and analytics solutions that will help you grow your brand.

The tool syncs with the most used software in marketing and with cloud platforms, like Google Drive, to offer the best content experience for your brand.

It also offers custom reporting so companies can analyze their growth and learn from the past.

9. Biteable

How does your brand benefit from video content?

Videos are a great way to engage with the audience and bring some of the best results forDigital Marketing KPIs. But creating and managing video content can be hard.

Biteableis a tool to create entertaining and informative short videos with ease.It offers templates, footage, and music that performs well online.

The platform is intuitive, so even someone inexperienced with video will be able to quickly understand how it works.

10. AdEspresso

Having trouble keeping up with all yourdigital advertisingon social media? Need to provide your company with more information and clearer A/B testing results? How about investing money better?

WithAdEspresso, you will be able toget real-time analytics from all your social media ads, whether on Instagram, Facebook, or Google.

The tool also helps you create better-targeted ads and make adjustments to your strategy as you go, making sure you understand what makes your clients engage.

11. Instasize

There are plenty of mobile editing apps available, butInstasizeis one of the most versatile and fun to use.

This all-around editing toolkit can help you resize your images with ease, make creative collages, play around with borders, and overlay text using some of the best-looking free fonts available.

They constantly update their features so you’ll never get tired of using them. Thelatest iOS updategives you access toUnsplash’s wide library of creative images by designers worldwide.

This feature alone gives you a big advantage because professional photos are delivered straight to your app — no need to go online to search for free images. You can also use smart tools like recommended filters and beauty tools.

And that’s all on the free and basic version. The premium version costs only $4.99/month, and it unlocks an impressive set of additional filters, patterns, borders, and text styles.

You won’t need to switch around multiple apps to make the images and videos you need. Download Instasize on theApple App Storeand on theGoogle Play Store.

12. SocialPilot

Want to increase your social media ROI and maintain a consistent presence? SocialPilot is the tool you are looking for!

SocialPilot is a social media management tool that helps all your social media marketing campaigns hit the right chords with your target audience. With SocialPilot you can go for a seamless team & client integration, deeply analyze your social media accounts of what’s working and what’s not, download reports, curate content, and design images instantly with Canva integration.

You can connect to all major social media platforms like Facebook, Twitter, LinkedIn, Instagram (Direct Posting), Pinterest, Google My Business, Tumblr, Tiktok, and VK.

(Video) 5 Best Free Digital Marketing Tools Every Marketer and Small Online Business Needs

Content tools for marketers

Content is king in Digital Marketing and managing it right should be among your top priorities.

Since its inception, Inbound Marketing has been changing how companies approach customers and generate profit.

There are two important things when building content for the internet: creation and curation. The tools you are about to see are the best in helping your Content Marketing team with those tasks.

Let’s take a look at them!

13. Landscape

For online content to really make an impression it needs more than just words.

It’s the pictures that come with it that are a big challenge for marketers who often don’t have hands-on experience with design to perform this task.

Landscape is a social media resizing tool that will help you make sure every single one of your posts, whether on a blog or social media, will have the perfect size to impress your visitors.

14. Feedly

Need to benchmark what type of content is driving results for your competitors? A great way to start is to get a subscription to Feedly.

The tool helps you organize articles from blogs, newspapers, and online magazines aggregating recent content in a dashboard that is easy to navigate and monitor.

Its use will certainly make life easier if your job is to find the references so you can build great content in the future.

15. Ion Interactive

Ion Interactive is the perfect platform to build interactive content. The tool offers different templates for calculators, quizzes, ebooks, landing pages, infographics, assessments, and more!

With ion interactive, you can also analyze the interaction of the public with your content. This way, your pieces can be regularly optimized, and offer better experiences to the users.

Besides that, the platform has its own dashboard, where you can understand at what stage of the buyer’s journey your persona is — offering to the sales team more information about the potential leads.

16. Xtensio

Need to create apresentation for colleagues and clients?

Xtensiois a cloud-based collaboration platform that is excellent for creating stunning marketing collaterals that can be shared in real-time.

The tool is very flexible and it offers a wide range of editable templates to choose from. Xtensio is a perfect tool for teams looking to create and present professional-looking deliverables in a short amount of time.

17. Visme

Infographicsare a powerful way to deliver information. After all, they pack a lot of content into tiny bits that are easy to consume.

Because of that, including infographics in your marketing strategy is a great decision.

But how do you build infographics that capture your audience’s attention and differ from what they can find in competitors’ websites?

Vismecan help you create infographics with an interactive content approach that shines.

The tool comes packed withtemplates that you can turn into beautiful interactive infographics. They can be presented online, embedded in your website, sent by encrypted link, or even downloaded.

18. CoSchedule

CoScheduleis a content tool for marketers looking for a solution to organize the company’s marketing efforts.

This marketing project management platform will help youplan and execute an editorial calendar on all yourDigital Marketing channels. With it, you can:

• Work together with other team members to create tasks.
• Assign these tasks to other professionals.
• Edit together by using the built-in text editor, so you never miss another post in your schedule.

19. Stage

Well, if you have a website you need a web hosting service. Good hosting is essential if you want a stable and fast page, but just this isn’t enough to drive marketing results.

Stage is a WordPress hosting service specially made for marketing purposes. It has its own conversion plugin and has integration with many lead generation platforms, such as Hubspot, RD Station, and Mail Chimp.

The 24/7 support gives the user free time to focus on generating results and real-time threat detection keeps you safe from cyberattacks.

Analytics tools

Digital Marketing is grounded on analytics, after all, it is the first marketing effort that can really measure data with precision.

As you’ve seen in other topics, most tools offer at least some form of analytics to help your company understand what gains they are bringing to the table, but professional analytics platforms will help you compile this data and gain valuable insight from it.

Check out these cool analytics Digital Marketing tools to add to your list!

20. Woopra

Do you manage an e-commerce website? Then you might need a tool built just for that.

Woopra is the Analytics tool for e-commerce businesses that focuses on the main problems those businesses face, like cart abandonment.

Woopra analyzes the overall experience a client gets on a website to understand what is stopping them from buying there.

The data is compiled in an easy-to-understand way, with charts and tables that show exactly how many of your customers stop at each stage of the process.

The tool also provides insights on what kinds of changes can help your sales team get better results.

21. Google Analytics

Google Analytics is probably the most known Analytics tool on the planet.

This free resource is great for Digital Marketing as it helps marketers understand not only how much people consume their content, but how they behave towards that content.

Using Google Analytics, you can:

• Understand what types of messages better resonate with your audience.
• Find out where the users come from.
• What your company’s digital strategy should be, from keyword definition to brand messaging.

22. Google Data Studio

What if all the data you managed to collect in your company’s Google Analytics was actionable?

Google Data Studio is the tool to use to get that result. The platform was built for Business Analytics and integrates with ease with other Google tools used by your business every day.

It makes for a great resource to get insight into your Digital Marketing efforts. Just submit your Google Analytics reports and use the platform’s tools to understand data visually and showcase it to your clients.

23. Improvado

Improvadois an enterprise-grade revenue data platform that automates the collection, transformation, and analysis of your marketing, sales, and revenue data.

All stages of the marketing data pipeline are supported by the platform:

• In addition to Facebook Ads, Google Analytics, TikTok Ads, MailChimp, Twitter, and YouTube, it pulls data from more than 300 sources.
• Data transformations include deduplication, cleansing, mapping, and unifying disparate naming conventions.
• After that, the platform pushes the harmonized data to your BI, analytics, visualization tool or to another destination for further analysis.
• To analyze and process their data instantly, users can also use pre-built dashboards, marketing attribution modeling, and visualization tools.

24. Matomo

Google Analytics can be replaced withMatomo, an open-source, free alternative.

By segmenting data by geolocation, traffic source, operating system, and browser,Matomo allows you to create reports that are fully customized and track website visits.

Additionally, it allows you to discover how visitors interact with your website. There are many features in Matomo, including:

• Tracking your marketing campaign’s performance
• Analytics for page overlays
• Analyzing data
• Keeping track of specific variables

The product comes with a paid version, which has been tailored to the needs of governments and companies who are concerned about the privacy of their data.

25. Buffer

You can generate customized reports usingBuffer’scontent marketing analytics.

Each social media account can have custom metrics added or removed. It is also possible to export these reports and share them with others.

An integrated dashboard provides an overview of channel performance.Reports are updated daily, ensuring you always have the latest information.

Each account on Buffer has its own engagement number. This helps you to understand how social media content is interacted with by your customers.

With better tools comes better marketing. The use of the right platforms and software will help your business gain valuable knowledge on how customers behave, which in turn will be useful in shaping the solutions your company offers.

Try as many tools on this list as you’d like until you are ready to commit to one of them. Most Digital Marketing tools listed here offer free trials.

If you’re still indecisive about adopting a Digital Marketing strategy, check the 7 best benefits that this strategy can offer to your business!